Shoplifting is a serious concern for most retail businesses, given how each incident costs the business money. If you run any type of retail store, you may use a variety of methods of curbing shoplifting. Signage is important in this effort — signs that convey a message that you take a zero-tolerance approach to shoplifting may discourage someone who is thinking about breaking the law. While you can buy generic anti-shoplifting signs at a sign supply store, another option is to think about some creative messages and then partner with a local custom sign company. Creative messages can stand out more than those that are generic, and this may help to emphasize your stance. Here are some ideas to pursue.
Focus On Humor
While it's true that there's nothing funny about shoplifting and the detrimental role that it has on your business, humor can be an effective device for getting a message across. Think about some humorous ways that you can convey your attitude about shoplifting. For example, you sign might tell people that shoplifting from you gets them a prize — a ride in a police car. Your custom sign company can then use an appropriate image to make this message stand out.
Share Personal Information
If you want to go in a completely different direction, consider sharing some personal information about the toll that shoplifting has had on your business. For example, you might want a sign that conveys how much your business lost last year due to shoplifting. This number may be startling, and while it might not do much to dissuade a dedicated criminal, it can have a big benefit. Loyal patrons who see this sign will be alarmed that shoplifting is affecting your store, and they may pledge to be more vigilant about noticing suspicious activities and reporting them to a staff member.
List Your Anti-Shoplifting Methods
There are many different ways that retail businesses work to curb shoplifting. For another creative custom sign idea, consider listing these methods. For example, you might write that you use video surveillance, plainclothes security officers, two-way mirrors, and more. When a would-be shoplifter reads the sign and realizes all of the different ways that you might catch him or her, leaving your store empty-handed might seem like the best idea. Your custom sign company can take each of these ideas and turn it into a professional-looking sign that will attract attention in your retail store.
For more tips, reach out to a local custom sign company.
Share14 July 2020
After dealing with lagging sales for months, I knew that I had to change a few things about my business. I decided to evaluate my business as if I was a new customer, and I discovered that people probably couldn't see my business from the street. To solve the problem, I decided to invest in a brand new set of signs for the front of my building. Instead of using the older signs that I had been using for years, I invested in professionally-made, high-end signage that really showed off my place. The difference was amazing. Read this website to learn more about why signs are important for your company.